Apple Park, the company's headquarters in Cupertino, California within Silicon Valley
Apple Park, the company's headquarters in Cupertino, California within Silicon Valley

Here are some of the top 20 marketing failures from Apple

  1. The Apple Newton: A personal digital assistant that failed to recognize handwriting and was discontinued by Steve Jobs.
  2. Apple Pippin: A video game console that had poor features, no support from major game corporations, and a high price tag.
  3. Round Mouse: A USB mouse that came with the iMac G3 and was criticized for being uncomfortable and hard to use.
  4. The Apple Macintosh Portable: A bulky and heavy laptop that had a short battery life and a high price tag.
  5. The Power Mac G4 Cube: A compact desktop computer that had overheating issues, limited upgrade options, and a high price tag.
  6. The U2 iPod: A special edition iPod that had a black and red design and came with U2’s music, but was too expensive and unpopular.
  7. Apple eMate: A low-cost laptop for the education market that had a green screen, a stylus, and a slow processor.
  8. Macintosh TV: A hybrid of a Macintosh LC 520 and a 14-inch Sony Trinitron television that had limited features, poor performance, and a high price tag.
  9. eWorld: An online service that was meant to compete with AOL, but was too expensive, slow, and exclusive to Mac users.
  10. The Apple III: A business-oriented computer that had design flaws, reliability issues, and compatibility problems.
  11. FireWire: A high-speed data transfer technology that was ahead of its time, but failed to gain widespread adoption due to licensing fees and competition from USB.
  12. Apple Lisa: A personal computer that introduced the graphical user interface, but was too expensive, slow, and incompatible with other Apple products.
  13. 20th Anniversary Macintosh: A limited edition computer that celebrated Apple’s 20th anniversary, but had outdated specifications, poor sales, and a high price tag.
  14. iTunes Ping: A social network for music lovers that was integrated into iTunes, but had limited features, spam issues, and low user engagement.
  15. MobileMe: An online service that offered email, contacts, calendar, storage, and synchronization, but had technical glitches, security breaches, and poor reviews.
  16. Performa x200 Series: A series of low-end computers that had confusing model numbers, poor performance, and low quality components.
  17. Homepod Original: A smart speaker that had great sound quality, but was too expensive, limited to Apple devices, and lacked some features compared to its rivals.
  18. iPod Hi-Fi: A speaker system for the iPod that had great sound quality, but was too expensive, bulky, and incompatible with some iPod models.
  19. Apple Maps: A mapping service that replaced Google Maps on iOS devices, but had inaccurate data, missing features, and bad directions.
  20. iPhone 6: A smartphone that had a larger screen size and improved performance, but also had bending issues, battery problems, and software bugs.
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Hi I love tech, crypto, finance, gaming, and basically all of the things that you will find on this website. I have an Apple Macbook Pro for my writing, and an AMD Ryzen/NVIDIA 3080TI desktop for my after hours gaming. All platforms are beautiful in their own way.