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Will Telegram’s Paid Service Succeed?


Telegram, famous for its ability to automatically delete sent messages, has launched a paid service.

Telegram announced on the 19th (local time) that it would launch ‘Telegram Premium’, a monthly subscription product with greatly improved convenience functions and design. The transfer limit of large files from 2 gigabytes (GB) is increased to 4 GB, and files can be downloaded at a faster speed than free users.

The size of available chats has also been expanded, allowing premium subscribers to subscribe to up to 1,000 channels and create 20 folders that can hold 200 chats each. You can check voice messages after converting them to text, and you can also register moving picture profiles. Premium users are also distinguished from free members by putting an asterisk in front of their profile in all chat rooms. The monthly subscription price hasn’t been disclosed, but it’s likely to be around $5 or $6.

Telegram, developed by brothers Nikolai Durov and Pavel Durov in 2013, has surpassed 700 million monthly active users worldwide as of June this year. After reaching 500 million in January last year, the rate of user growth has been accelerating. Telegram is the 5th most downloaded app in the world. It is expanding its presence among messengers on giant platforms such as WhatsApp and Facebook Messenger with its quick and easy messaging function, a group chat room that can accommodate up to 200,000 people, and, above all, a high-level privacy function that allows you to automatically delete your own messages.

In particular, recently, it is known that people active in areas such as cryptocurrency and non-fungible tokens (NFTs) are moving Telegram to messaging apps, IT professional media The Milk reported. It gained confidence in this increase and launched the first paid service as a messaging app. Telegram explained the reason for the pay-as-you-go payment as “an attempt to maintain user-driven development, not advertisers.”

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