Email Marketing is still going strong in 2023. Well, numbers don’t lie, and according to Oblero’s data, there were 4.3 billion email users in 2022. However, what’s more, interesting is that this number is expected to reach 4.6 billion by 2025.
Marketers know the importance of automating boring tasks as their sole focus should be productivity. Hence, CRM or customer relation management software provides positive ROI if used correctly.
But how do you know which is ideal for your business to manage your customers? Below, we have listed the top 8 best CRM software for Email Marketing in 2023.
8. ActiveCampaign
Email marketing requires a tool to handle customer information, like marketing campaigns, contacts, and sales. ActiveCampaign is one of the few tools that offer all-in-one marketing automation.
It has plenty of AI features that make it unique to other competitors. Moreover, email and messaging also leverage the full use of AI, and when it’s combined with sales automation, it becomes a perfect customer management software.
Another unique aspect of ActiveCampaign is that it offers features across different marketing channels. Hence, if your business is active on social media platforms, you can run campaigns and manage your customers there.
Lastly, ActiveCampaign also integrates with 870 different apps like Shopify, Thinkific, Joform, Pipedrive, and others.
7. Nutshell
Another all-in-one CRM that even surpasses ActiveCampaign in some cases, Nutshell is the perfect CRM for anyone new to this game. It’s simple enough for anyone to be used and advanced enough to ensure all your requirements are fulfilled.
Nutshell provides many email automaton, including templates, sequencing, filter, sorting, and more. It is one of the few software that makes you love email marketing again. There’s a whole email marketing suite for the users, and sales professionals can take a company to the next level with one-on-one outreach at scale.
Nutshell also has Nutshell Campaigns, an email marketing automation tool that is much more advanced than the regular software. It has many CRM-related features to ensure you don’t encounter any email marketing-related problems.
6. Brevo/Sendinblue
Brevo is a game-changing email marketing platform designed to help businesses of all sizes grow their subscriber base, engage with customers, and boost sales. Its user-friendly interface, Brevo, enables users to create eye-catching email campaigns using customizable templates or a drag-and-drop email builder.
The platform also provides advanced automation tools to create personalized workflows, ensuring timely and relevant communication with subscribers. Additionally, Sendinblue offers robust analytics, empowering businesses to track campaign performance and make data-driven decisions.
In sum, Brevo is the perfect choice for businesses looking to supercharge their email marketing efforts.
5. Microsoft Dynamics 365
Microsoft Dynamics 365 is a revolutionary cloud-based business solution that combines CRM and ERP capabilities to streamline operations and enhance customer engagement.
This powerful platform offers a suite of applications, including sales, customer service, finance, supply chain management, and more. Dynamics 365 integrates seamlessly with other Microsoft products, like Office 365 and Power BI, to create a unified and efficient ecosystem.
Microsoft Dynamics 365 empowers businesses to make data-driven decisions and foster growth with its user-friendly interface, real-time data insights, and AI-driven analytics.
In today’s competitive market, Dynamics 365 is the ultimate tool for businesses seeking a dynamic and scalable solution.
4. Zoho CRM
Zoho CRM is a robust, cloud-based customer relationship management platform to streamline sales, marketing, and customer support processes. Its user-friendly interface and comprehensive feature set make it a top choice for businesses looking to improve customer engagement and drive growth.
With powerful automation tools, advanced analytics, and seamless integration with other Zoho apps, this CRM solution enables businesses to effectively manage leads, track sales opportunities, and deliver exceptional customer experiences.
Zoho CRM’s scalability and customizability make it a versatile tool, catering to the unique needs of businesses across industries and sizes.
3. HubSpot
HubSpot is an innovative and comprehensive CRM platform designed to streamline marketing, sales, and customer service efforts. By offering an all-in-one solution, HubSpot enables businesses to manage customer relationships more effectively, driving growth and enhancing customer satisfaction.
Key features include robust marketing automation, sales pipeline management, and intuitive customer service tools. Additionally, HubSpot’s extensive integration capabilities make it an ideal choice for organizations seeking seamless synergy with their existing software ecosystem.
With insightful analytics and reporting, HubSpot empowers businesses to make data-driven decisions, optimizing processes and ensuring continued success in an increasingly competitive market.
2. MailChimp
MailChimp is a game-changing email marketing platform that enables businesses to engage their audience effectively. Its user-friendly interface, vast template library, and powerful automation tools set it apart from competitors.
With MailChimp, you can design eye-catching emails, segment subscribers, and track campaign performance to maximize open and click rates. Its robust integration capabilities also allow you to connect with popular e-commerce platforms and CRM systems, streamlining your marketing efforts.
By harnessing MailChimp’s extensive features, businesses can bolster customer relationships and easily drive revenue growth.
1. SalesForce
Salesforce is a game-changing CRM platform that empowers businesses to cultivate lasting customer relationships and drive exponential growth. Featuring robust marketing automation, comprehensive sales pipeline management, and seamless integration capabilities, Salesforce excels in streamlining processes and improving efficiency.
Conclusion
In conclusion, choosing the best CRM software for email marketing ultimately depends on your business’s unique needs and goals. Both HubSpot and MailChimp stand out as leading platforms, offering a range of comprehensive features, integration capabilities, and data-driven decision-making tools.
HubSpot excels as an all-in-one CRM solution catering to businesses needing an effective growth strategy. At the same time, MailChimp shines in its user-friendly interface and automation tools tailored for email marketing campaigns.
