In the future, it will be difficult to see stores with a Swoosh (Nike logo) sign in Russia. This is because Nike, the world’s largest sportswear brand, has decided to completely withdraw from the Russian market.
“Nike has decided to leave the Russian market,” said Reuters/Bloomberg in a statement on Monday. ” announced.
Nike, a leading American sports brand, temporarily suspended the operation of 100 stores in Russia on March 3, right after Russia invaded Ukraine. As a result, Nike decided to completely withdraw after three months of business suspension.
After McDonald’s and Google, Nike joins the ranks of Western conglomerates that have completely shut down their Russian business.
Russia is pushing for a new law that would impose penalties and seize the assets of Western companies withdrawing from the country.
With this, Nike has joined the ranks of Western conglomerates that have completely closed their Russian business following McDonald’s and Google.
Russia is pushing for a new law that would impose penalties and seize the assets of Western companies leaving the country.