Netflix announced that it is partnering with Microsoft (MS) to launch a new plan that includes advertisements.
On the 13th (local time), Netflix said, “In April, Netflix announced that it would introduce a new, low-cost plan that includes ads in addition to the existing ad-free plan.” I give,” he said. “Microsoft has given us the flexibility to innovate over time, both in terms of technology and sales, and provides strong privacy protection,” he said. Microsoft also explained, “When (service) launches, consumers will have more options to access Netflix’s content. As for the release date, Netflix said it was “in the early stages” and did not give a specific date.
Netflix is offering a plan with advertisements because its profitability has deteriorated, such as a sharp drop in subscribers this year. In April, Netflix announced that it had lost 200,000 subscribers in the first quarter of this year. This was the first decline since 2011 and shocked the market, and Netflix’s stock price plummeted. At the time, Netflix predicted that the number of paid subscribers would drop by 2 million in the second quarter. “Netflix has increased its content costs, especially original series, to attract more subscribers, and has increased its service prices accordingly,” CNBC said. We believe that it is responsible for the 600,000 subscriber loss.”
Meanwhile, Netflix will announce its second quarter earnings on the 19th.